Jan 08, 2010 a case study is a written or recorded, detailed analysis of some targeted management issues, for the purpose of noting success or failure to used as a benchmark for education, research, andor planning. To flourish in todays customerdriven marketplace, a company must offer competitive pricing to its customers, provide excellent service, and show a. Companies like tata, birla and reliance have all attempted to enter foodandgrocery retailing in india with mixed success. With this deal, walmart will bring in grocery and merchandise supplychain knowledge and financial strength, and flipkart will make the most of the merger to grow into a listable part of the vision giant quickly. Supply chain and inventory management case studies memorandum 709. Agilent technologies, a global high tech life sciences, diagnostics and applied chemical company applies sophisticated scientific methods provided by corpu to implement sweeping new order fulfillment and supply chain strategies.
Supply chain planning, at the tactical level, occurs regularly but is not a daily task. In the case of electronics, warranty and after sales service is solely the manufacturers responsibility but flipkart facilitates interaction between supplier and customer. Supply chain management kfc kentucky fried chicken case. From a merger to an acquisition 75 mobile phones are proving to be an important factor in the ecommerce ecosystem owing to its easy compatibility with the internet. Business and management submitted by jackcoolguy27 words 929 pages 4. Flipkart tackled this problem by introducing cash on delivery and payment by card on delivery in addition to others. Text and cases is a comprehensive and detailed account on the dynamics of supply chain management. W14222 pdf eng is among indias best known online retai. The company selected is flipkart which will help the new business man to understand the importance and development of efficient supply chain management for successful business.
Walmarts supply chain management practices 3 background note walton was born in 1918 at kingfisher, oklahoma, us. Beyond coffee, starbucks is now verifying the cocoa and manufactured goods it buystravel cups, green aprons, and store furnitureeach of which has unique supply chain mechanisms. This is the way to choose which a single is good for you. Case study cases in marketing created 4 years ago updated 4 years ago by krunal dhabhi 0 comments, 1088 views three days ago, the big giants like flipkart, amazon received a serious threat from the. Flipkart story history, founder, founded, ceo ecommerce. Nike case study supply chain case solution, analysis. Challenges in supply chain redesign for the circular. Flipkart download and upload project reports related to. Flipkart ecommerce supply chain management slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Download a supply chain management case study in pdf format. Their presence in 118 countries with 33,000 restaurants. He realized the importance of building loyalty among.
A case study of amazon on its supply chain management free. A study of operating practices and supply chains in the e. A multiple case study in the household appliance supply chain is carried out, to explore how these challenges appear in practice and how companies may tackle them. The case flipkart s move toward automated supply chain management talks about the adoption of automation technology by leading indian ecommerce company flipkart online services pvt. Rightsreserved colgatepalmolive company driving change through measuring the digital supply chain interviewee. There are four key components to a supply chain strategy. A case study of bare escentuals omnichannel distribution center. For supply chain, theory is fine, but case studies are better. In his first job, walton had displayed the qualities of a good salesman. Flipkart download and upload project reports related to flipkart.
Flipkart was the first to implement the popular cash on delivery facility, which every online shopping website in india offers as an option today. The cases analysed involve actors at different supply chain levels, and. It created surprise for few and depressed many customers. Resourcebased view is a complement to the traditional emphasis of industrial eco. A case study is a written or recorded, detailed analysis of some targeted management issues, for the purpose of noting success or failure to used as a benchmark for education, research, andor planning. The business case for a sustainable supply chain dell making business mutual case study 112 may 2017 this is a descriptive case study, based on publicly available materials as well as on the information shared by the company described. Indian ecommerce company flipkart is in fierce rivalry with amazon over the countrys online retail market. By having effective supply chain management, the company can ensure that the right product or service will be available at the time to the right place and at the right price kamal 2007. Flipkart to consolidate logistics, supply chain the.
October 31, 20 pitt ohio takes a look at various supply chain transportation solutions. Starbucks kathleen lee 4 value chain bean and ingredient selection product development product distribution storefront takehome products the above is the value chain for starbucks. Microsoft word colgate palmolive case study 08222017 aaproved. Walmart in japan pdf format will walmart be able to sustain its supply chain advantage. Com, the inventories rose over 200,000 titles at the end of. Case of flipkart supriya bhagat1, roshan raju2, dr. Every company has their own supply chain in order to sort or produce goods. Kfc could see that, for the future, it could provide fresher, better quality. Flip back and forth between the browser tabs with your edit screen and your simulate screen. To bring in sharper focus on its core business model and make it nimbler, flipkart is consolidating the operations of its logistics and supply chain arm, ekart. Flipkarts own supply chain arm ekart serves approximately more than 800 cities, delivering 5 lakh products in an average daily. Jun 07, 2015 most of the companies are using erp system which will take care of managing order, inventory management, reverse logistic etc.
A case study on supply chain management by flipkart by neetu. If you continue browsing the site, you agree to the use of cookies on this website. Supply chain management kfc kentucky fried chicken case study lo1 taking dhl on as the delivery partner was supposed to be the next big step to revolutionize kfcs operations in the uk, while also bringing down the cost of operations. Most organizations are short term in nature and plan along a timeline of one quarter to one year. Amazon supply chain management and logistics management. The main intension of supply chain management is to how organisations make use of suppliers process, technology and capability to increase competitive advantage. Analysis of case study is certainly one of the most popular methods for people from business management background.
Sep, 2014 in the case of electronics, warranty and after sales service is solely the manufacturers responsibility but flipkart facilitates interaction between supplier and customer. Flipkart is an indian ecommerce company founded by sachin bansal and binny bansal in october, 2007. Ecommerce is booming with the development of new business model and will be continuously boosted in the several decades. Founded in 2007, with the ambitious dream of becoming indias, flipkart. The supply chain of amazon is very strong just because of responding quickly and accordingly to the customers specification on delivering the goods at the right time, at the right place and at the right price during the time specified according to the annual report 2009 of amazon. Operation and supply chain management on tata motors.
With large number of enterprises carrying out ecommerce, logistics driven under the background has been largely influenced. This report explores how nikes approach to improving social and environmental conditions in its global supply chain has evolved through integrated management of sustainability and innovation, increased supplier incentives, and systems innovations intended to prevent problems before they arise. Here are 10 recent supply chain case studies that provide a. It plays significant role while pursuing company objectives. User directed to payzippy, flipkart s own payment gateway. The second problem was the entire supply chain system.
Flipkart has announced big billion day deal in the year 2014. It is not meant to provide critical analysis of the literature or information used to develop it. A read is counted each time someone views a publication summary such as the title, abstract, and list of authors, clicks on a figure, or views or downloads the fulltext. The overall purpose is to develop plans that it here to supply chain strategy well achieving maximum benefit from supply chain resources.
Make changes to your supply chain model in the edit screen. Dayton, sought to draw upon the companys vast wealth of department store experience in an effort to combine the best of the fashion world with the best of the discount world to create a store. Most of the companies are using erp system which will take care of managing order, inventory management, reverse logistic etc. Case study of an emerging giant in the online world flipkart. Nikes strategy to improve conditions in its global supply. Flipkart in its supply chain to make its delivery process faster with fewer errors and improve its competitive strength. Read book walmart case study solution walmart case study solution walmart case jeff dyer, brigham young university busm 480 lecture 1112012.
Cincinnati seasonings, click for larger image as problems are found in the simulations, you make decisions about how to fix them. The company started as an online book seller with 50,000 book titles and got its first order about four months after its launch. You will be challenged to use knowledge acquired in lectures and readings as well as your realworld experience to expand and redesign the supply chains in these case studies. Then go to the simulate screen and run a simulation to see the results of your. Flipkart, the largest b2b ecommerce business in india, went live in 2007 with the objective of making books easily available to anyone with internet access. In this research paper broad definition of supply chain management and then discuss the importance of managing a supply chain in case of e retailing firm flipkart and the. Supply chain and inventory management case studies. Flipkart which has carved a niche for itself in terms of market share.
We have studied two examples, one of a fashion online shop which has some unique features and another of an online venture selling a bouquet of products. Targets supply chain unit 2 assignment gb570 managing the value chain jerry haenisch kaplan university august 12, 2012 targets supply chain the dayton company president, douglas j. Pgdim 5 pgfm 5 pgdfmp 5 pgdom 5 pgdhrm 5 dim 5 pgdmm 5 pgdfm 5 nmims customize assignment 495 2019 assignment for nmims 495 pdf 476 cheap 474 free 474 lifestyle product 471 study material 459. Order downloaded from the webstore frontend to order management system oms backend.
Introduction of the study the retail crm is a widely. Masters degree level courses, after students have been taught most of the basics related to management, marketing, finance, strategy, supply chain management and entrepreneurship. Download case study on walmarts supply chain practices in pdf format. Download a case study pdf file on walmart in india. Every case study has a main theme or concept that it illustrates. Supply chain and inventory management case studies the objectives of cost reduction and improved service are coequal. Ekart is indias largest logistics company, delivering over 10 million shipments a month. Jeff bezos and his organization have found a way to optimize nearly every piece of the supply chain puzzle from warehousing and inventory management to delivery times and prices. Supply chain management seeks first to integrate all of the internal activities necessary to supply product to the customer into a continuous, fastflowing stream that will decrease costs and improve service by optimizing inventory and increasing its velocity and then, to further optimize supply by integrating directly with the supply chains of. In recent past, the deal of walmart and flipkart was the biggest deal in the startup ecom market. However, the company needs to manage supply chain to maximize its highest benefits.
It was established in 2009 as the inhouse supply chain division of flipkart. Flipkart, often referred to as the amazon of india, was started by two examazon employees, sachin bansal sachin and binny bansal binny, not related in october 2007 with an investment of rs. Jun 16, 2014 flipkart ecommerce supply chain management slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. After graduating from the university of missouri in 1940, walton worked for the famous retailer, j c penney. Driving change through measuring the digital supply chain interviewee andres. If supplier from marketplace, it is mandatory for him to use ekart for shipping. After a decade of continuous development, the resultant codebase is a premier global supply chain verification and assurance system. The case study also intends to highlight how the low inventory cost leads to low price.
The upstream portion of the value chain shows the product development from adding teas and international influences, to the research that took. The supply chain has improved significantly and etailers are even leveraging on the services of indian post for greater reach across the country. Case study how exotel helps ekart connect their delivery agents and customers while maintaining privacy and offering superior communication. Innovation brings with itself a new set of challenges. Empirical case study in europe and asia according to the resourcebased view, the resources of a. The eretailing form of market was fairly something unheard of to the indian consumer in 2007. This case study is based on the customer reactions towards the promotional.
Supply chain management kfc kentucky fried chicken case study. Professionals in supply chain management use various methods to determine how to improve the performance of supply chain operations. A case study on supply chain management by flipkart by. How is work in supply chain management team in flipkart. Supply chain management scm case studies case study pdf. Similarly, a supply chain practitioner might say, theory is fine, but case studies are better. Case study, walmart, walmart, supply chain management scm practices, scm, supply chain, strategy and organization in supply chains download case study. Vyas assistant professor, department of commerce and business management faculty of commerce the maharaja sayajirao university of baroda, vadodara gujarat 39 0002 director, laxmi institute of. Mba case study on flipkart and amazon e commerce challenges. Supply chain management refers to the management of the connecting links between channelsnodes involved in the supply of goods and services required for use by the end customers in the chain.
950 980 1326 248 1304 797 204 1319 389 145 306 988 552 412 1656 810 1129 519 928 865 648 1127 786 357 713 986 757 989 556 1324 120 844 1259 453 1241 844 260 244 770 277 300